Even in the middle of the worst economic crisis in half a century, I find myself entering into the Fall “busy season” for the fifth consecutive year. As of Wednesday of this week, my calendar is booked into January of next year. That’s not too bad considering recent economic events in the US.

The majority of my freelance business centers around the sports industry with a particular focus on baseball, although 2009 will see expansion into other North American sports. As summer draws to a close and teams wrap up their seasons I begin to see a dramatic increase in work requests and project proposals. In the fall, teams shift their focus from the happenings on the field to the happenings off of it.

The Downside of the Busy Season

Of course, the inevitable downside of the busy season is the opposing slow season. When we near the end of spring next year, my sports work will more than likely dry up unless I establish connections with new clients. This is something I’ve had to deal with every year since 2004.

Because of this downswing I’ve developed to growth strategies during these times for my freelance business/ With such a reliance on a cyclical industry and work schedule it is incredibly important for freelancers caught in that kind of loop to find “offseason” clientele or use that time to develop income generating side projects to help you supplement your income.

Finding new clients in a pinched economy isn’t always easy so building sources of passive income might be easier for you. There’s a great quote I heard last night on CNBC in reference to IBM’s business model. A talking head said that IBM “eats while we all sleep.”

A Slowdown Solution

That’s exactly what you want to be doing in your freelance career during down swings in activity. I’ve been an advocate of side projects here on this blog since I began writing it and now, during these potentially difficult times, they are even more important than ever.

There’s something satisfying about building a product, or web site, that generates hands off revenue for you 24 hours a day. If you can begin to generate your own revenue, without relying on constantly churning new clients and getting paid by current ones, you’ll be able to buckle down and make it through the ongoing uncertainty.