One of my baseball clients, the Everett AquaSox, are using the power of YouTube to bring video to their site. A recent news post about the team’s new advertising campaign starring former player Jay Buhner includes a clip of their new TV commercial embedded right into the post using YouTube.

This use of third-party tools not only saved them money but it also saved us all the time of going through video conversion which I can tell you from experience is a hassle.